Typography hints about your character!
In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography. When creating your company’s brand, your choice in typography can indicate hints about your character. Are you serious or informational? Regardless of what font you choose, be sure that your web designer considers its applicability across all browsers, computer, pads and cell phones. Choosing a font that is not supported by common browsers could mean that your website displays awkwardly on different devices. — Barb Grupido